Spotlight on innovation.

The Society of Interventional Radiology is a nonprofit medical society working with members to deliver patient-centered care through image-guided therapy. SIR challenged us to create a marketing booklet that invites member volunteers to join the mentorship program. Because innovation is central to everything SIR does, it was imperative the graphics for the booklet catch the attention of medical professionals. Radiating with icons, infographics and carefully selected on-brand imagery, they were thrilled with the final result.