Reigniting the flame.

The National Conference for Soviet Jewry expanded its membership base into new geographic regions and wanted to rebrand as the National Coalition Supporting Eurasian Jewry. Blue House Design Company was challenged to develop a new logo that subtly reflected the change while acknowledging their past as an association. Borrowing the torch theme from the original branding, we refreshed the logo with a flame icon and developed an abstract “E” to represent the expansion into Eurasia. The final branding was incorporated into new stationary and an annual report that reaches a wider audience.